Marketing tactics are vital for your online business and are responsible for your customer generation. A proper amount of marketing, promotions, and advertising can reach a huge number of customers and generate handsome revenue. Here are eight tactics that you can use to drive traffic to your new online store.
1. Utilize your email list.
Email marketing is crucial for advertising or promoting your online store effectively. When starting a business, you need to reach as many potential customers as you can. Email marketing enables you to add more details, visualization, and recipients into an email so that your customers easily understand the concept and feel interested. You can utilize email marketing by collecting as many email addresses as you want. Find out who needs and would prefer your service. Inviting for events through emails is also an effective way to engage customers.
After you launch your online store, make sure customers know about it. You can directly share your online store link or your product link through emails. Various companies offer online stores and promotions. Such as Dizlog. You can easily share your store, products, and offers or discounts while using Dizlog. It enables various sharing options which are very effective to drive traffic. Some brands use pop-up boxes to prompt users to enter their email addresses in return for a small promotion, like 15% off their first purchase or free shipping. However, applying discounts to items has been the most popular way of promoting online stores.
Apply discounts to items and share them through emails to get a greater result in marketing. It is easy to apply discounts to items in Dizlog. Develop a regular email cadence and include promotions, new content, product launches, and other news that can encourage customers to visit your site.
2. Enhance your organic social presence.
To promote the online store, you should take the opportunity of social influences. In the present world, the digital social arena is the most popular phenomenon. And you have to choose the path which is more engaging and popular. Keep social media accounts to highlight your social existence. The more people see, the more they trust. Post your online store updates to your social accounts.
Try to choose a business tool or site that helps you manage your business and share your products easily. Dizlog is one of those business solutions which helps you to post products and services to your social accounts easily. You should continue to share your store and product links to your timeline, and friends as much as you can. If you already have a pretty solid presence on social channels with a core audience, this is the time to build on that. Make engaging video posts, write about them, and link them to your personal life. People also take inspiration from others to buy or adopt something.
Give them the reason to do so with your product. Increased engagement with your followers increases the chance for brand awareness with their followers. Encourage sharing, and incorporate user-generated content. Being able to attract people will help you generate more traffic to your store and increase your sales.
3. Optimize your site for SEO.
Search engine optimization (SEO) works in everything, from marketing to reach out to customers. It’s not only about being the first in search results but also being everywhere in the online arena. It makes your online store websites more visible to your customer and it drives more traffic to your websites. When starting a business, you need to understand the need of people so that you can develop your service according to them. But in the case of SEO success, you need to build up the keywords, and contents in a manner that matches the demands or products anyone is searching for.
Here are a few things to keep in mind if you're starting. Put yourself in your user's mind — how does your target audience talk about your products, and what do they want to know? Pay attention to on-page or on-site SEO content. On-site content refers to product titles and descriptions, descriptions of your page, images, captions any blogs or other content you might have, etc. Make easy contents that your customer understands or can search easily. Title tags, like headlines for a search engine, help the search engine figure out what each page is about. Each page of your website should have its unique title tag. Meta descriptions are essential as well because your customer will read the gist of the post before clicking it open.
When your site shows up on a search engine results page, users will see your title tag and meta description before anything else. You can use Dizlog and write easy and clear content. Write a simple and relatable product description. When sharing it on any media make sure you are using the SEO-based title and meta description so that it is more reachable.
SEO For Beginners: https://www.youtube.com/watch?v=DvwS7cV9GmQ
4. Create interesting, helpful content.
It is always ideal to make your content more creative. It attracts people who end up purchasing. Creating great content for people looking to buy your product is a great way to bring traffic to your site and provide helpful information that positions your brand as an authoritative voice in your vertical. While posting anything related to an online store or products, such as introductory videos, blogs, and social media posts, make sure it is creatively made and includes all the understandable details.
But you should be able to share your store easily on other media. So choose a site for your store to begin which does not levy restrictions. For example, Dizlog is a simple solution or business tool that allows you to share your products on other media. Open your E-Store in Dizlog. Click on the share E-Store link tab, now choose your desired social media icon, then post it. Try to add attractive content as caption and engage various customers from all over the social media.
5. Try out Google or Facebook Ads.
Use Google Ads for search engine marketing and share your online store link to drive traffic to your page.
Search engine marketing is a great way to advertise your website because it doesn't require any design and can effectively drive new traffic. You'll get results in real-time and can adjust your campaign strategies based on performance as you go. Generally, you need to pay for creating ads and it is a self-sustaining tool that does not need constant supervision.
Google ad help and videos
Google Ads Tutorial
Facebook tutorial
6. Advertise on social platforms.
Social media has a large number of users who are regularly purchasing and selling products. But you won’t be able to attract all of them while selling your product. You need to understand your customer types, and which media they generally use. And so, you will be able to extract the media and pay effectively for your advertisements. You should use updated photos and short videos in your ads.
No one wants to watch a long advertisement. A photo ad can be a great way to get your product in front of new people. Try simple, engaging imagery of your product and adjust your strategy based on how well it performs in the first couple of weeks.
7. Consider using influencer marketing.
Influencers tend to have vast followers or fan bases. And their words or works are followed by their fans. Generally, the followers are online base. So, there is an opportunity for your to promote your online business through them. Promoting the business or products through influencers is common now.
They talk about products in their videos, events, blogs, and even social media posts and the product gets a huge response from the fans. Similarly, influencers get commissions from the business holder. The mutually beneficial relationship is called PR. If you want a good response to your online store and products you should go for offering PR. Choose an influencer who has a good amount of fan base and does not use controversial means to attract traffic.
8. Leverage your offline store(s).
One should not depend on the online platform to develop their business. Whether it is a physical or an online store, you always need to connect and build a better relationship with your customers. Despite having an online store, you always must do physical business management such as delivering orders and managing stocks. Apart from online business try to influence your customers offline while you deliver a product or get feedback. Offer discounts and customer-oriented programs.
These in-person activities will leverage your offline reputation. Sometimes offer free delivery schemes, such as Dizlog does. Besides, in-person communication with potential customers to sign-up for your service can be equally effective. In-person communication creates a butterfly effect when one potential customer talks about your products with some other potential customers. The grouping lets you generate a huge response to your business ultimately.